Patagonia’s content marketing strategy is the kind of thing we are always gabbing about at our industry events and the like. It’s easy to reference and they’ve been doing a great job for a long time, particularly in the digital space. Giselle Abramovich, from Digiday put out a great piece on them last week that made me think about how we can learn from Patagonia’s insights. It’s a great article, not very long and worth a read if you have the time. To me, the quotes from Bill Boland, Patagonia’s Digital Creative Director are the most interesting part of the article because they are so clear and insightful.
“Our content stays away from the hard sell,” said Bill Boland, Patagonia’s digital creative director. “But we are finding that our customers are interested in talking about our products.