Should your company have a mobile website?
I may be a bit of a creature of habit; I tend to do about three things when I use my smartphone—email, then over to Facebook and then maybe check stocks or an ESPN app to check scores, but that sadly feels like the extent of it. Oh, I’m sure I do other things here and there that make smartphone ownership great; I use maps when I’m lost, Yelp when I’m hungry, Google Voice for texting and Evernote. Yet, rarely do I go out of the way to read news and fun content on my phone because it usually requires a lot of slow loading, phone turning, pinching and zooming.
The shift from human support to automated support has become the butt of many comedians’ jokes and the differentiating factor in the advertising of select service-oriented companies. But is all self-service support bad? Personally, I think there are some situations where self-service support can actually be superior to speaking to a live person—for both users and businesses. To illustrate my point, I’ll share a couple of examples with you.
If you were to stop a stranger on the street, and ask “Do you prefer to text or email?” chances are they would answer “text.” Chances are they would also be halfway through updating their Facebook, Twitter or Google+ status to reflect their answer (lol). Based on the number of social media sites, and the fact that people can update their profiles from their smartphones as easy as a text, one would assume the younger crowd would rather text than email. I decided to create a survey asking a variety of questions about how people—whose ages ranged from 21-30—communicate and distribute them amongst various social media websites. The results I got were actually pretty surprising.
Lately, there’s been a lot of hype around Pinterest overtaking LinkedIn to own the number three spot in the list of top social media networks. In fact, a recent report from Shareaholic states Pinterest drives more traffic than Google+, LinkedIn and YouTube combined. So, it’s no surprise that brands are rushing to figure out how they can benefit from this exploding social channel. But the reality is that Pinterest isn’t for everyone, and it isn’t for every brand. Here, we’ll take a look at what makes Pinterest different, who stands to get the most from using it and how to do it right.
As the deadline for Facebook timeline looms, we wanted to share a few tips to get your pages ready. Facebook will soon migrate your page to the new Timeline, whether you’re ready or not. If you don’t make changes soon, you’ll be stuck with a page that looks broken. Here are three tips to get you through the deadline.
As I set up my Google+ profile, I thought “How am I going to find the time to manage yet another social media account?” I already have three Twitter accounts, Facebook and LinkedIn profiles, two Facebook Fan Pages and let’s not forget my YouTube account, which has an endearing video of me and my 79-year old dad singing “Happy Birthday” to my nephew.
We all like to think other people use a website the same way we do; however, this simply isn’t true. Some people only scan or search sites, some dig deep into sections while others do both—everyone uses a site differently. These interactions are also affected by how usable your site is. People often think usability comes down to one thing—how easy your website is to navigate. But an often-overlooked aspect revolves around how easy it is for users to consume, interact or appreciate what you have to offer.
You might think video is an easy way to make your site more usable, especially since it has become increasingly easy to include on the web. But just putting video up on your site doesn’t automatically make it better or easier to use.
It’s been a couple weeks since the launch of Google+ and virtually every friend, colleague and client is asking each other’s opinions of the site. Most the these “personal reviews” seem to follow the same theme – they like having an alternative to Facebook, think Google is a better shepherd of their personal information and feel the site excels at segmenting their contacts the same way they do in real life.
I tend to agree that Google+ immediately makes you comfortable with the circles metaphor and much simpler (for now anyway) privacy management. What makes me the most curious as a marketer, however, is the potential for hyper-targeting using Google+ segmentation.
After Groupon turned down Facebook’s $6+ billion offer, the obvious happened today. Facebook launched the new version of “Deals” which incorporates the local business advertising and coupon model that is Groupon’s cornerstone. This new offering brings me to a question that we get continuously. “Is Groupon the 800-pound gorilla in social commerce?” I think the more appropriate question is whether Groupon is really social commerce at all.
Recently (okay it’s been two weeks), I attended the Sales 2.0 Conference in San Francisco. As a former salesperson myself, I was keenly interested in mingling with sales executives to get their perspectives on the evolving role of marketing and technology in their everyday lives.
Not surprisingly, the typical chasm between what sales expects from marketing and their perception of what marketing tends to deliver still exists. Salespeople usually believe that marketing is solely focused on brand development, and what they consider a lead is misaligned with what a salesperson believes is truly a sales-ready lead.