The Modern Approach to Customer Support
The shift from human support to automated support has become the butt of many comedians’ jokes and the differentiating factor in the advertising of select service-oriented companies. But is all self-service support bad? Personally, I think there are some situations where self-service support can actually be superior to speaking to a live person—for both users and businesses. To illustrate my point, I’ll share a couple of examples with you.
