Should your company have a mobile website?
I recently received an email from one of our partners, a digital marketing software company, that delivers software for targeting and personalization. The message: “Increase leads and increase conversion by 30%!”
Having started my career in sales and attending countless sales training courses and seminars, there’s one thing that was engrained in my thinking for the better part of 20 years—“Sales is a process, regardless of which of the many ‘proven approaches’ you follow, and following a defined process will equal success.” Each of these processes shared one thing in common—they were all linear. One of the first steps in each process was learning how to qualify a customer. If they’re not qualified when you meet them, either move on or find a way to present something to them that would move them into a qualification phase.
No matter how you looked at it, the salesperson was responsible for capturing a potential customer early in their buying cycle and moving them through the proverbial funnel. Every company and executive sales leader subscribed to some sort of sales and marketing funnel.
Patagonia’s content marketing strategy is the kind of thing we are always gabbing about at our industry events and the like. It’s easy to reference and they’ve been doing a great job for a long time, particularly in the digital space. Giselle Abramovich, from Digiday put out a great piece on them last week that made me think about how we can learn from Patagonia’s insights. It’s a great article, not very long and worth a read if you have the time. To me, the quotes from Bill Boland, Patagonia’s Digital Creative Director are the most interesting part of the article because they are so clear and insightful.
“Our content stays away from the hard sell,” said Bill Boland, Patagonia’s digital creative director. “But we are finding that our customers are interested in talking about our products.
The shift from human support to automated support has become the butt of many comedians’ jokes and the differentiating factor in the advertising of select service-oriented companies. But is all self-service support bad? Personally, I think there are some situations where self-service support can actually be superior to speaking to a live person—for both users and businesses. To illustrate my point, I’ll share a couple of examples with you.
Lately, there’s been a lot of hype around Pinterest overtaking LinkedIn to own the number three spot in the list of top social media networks. In fact, a recent report from Shareaholic states Pinterest drives more traffic than Google+, LinkedIn and YouTube combined. So, it’s no surprise that brands are rushing to figure out how they can benefit from this exploding social channel. But the reality is that Pinterest isn’t for everyone, and it isn’t for every brand. Here, we’ll take a look at what makes Pinterest different, who stands to get the most from using it and how to do it right.
2011 proved to be an exciting year, and we anticipate 2012 to be even better. Take a peek at the trends we’ll be watching in 2012. Happy Holidays!
Wallet? What wallet? I have my phone.
There is no doubt the penetration of smartphones has changed the way we communicate, inform and entertain each other. Mobile devices have also changed the way we shop—helping us locate, evaluate and recommend every kind of product or services imaginable, but we still have to pull out the plastic (yeah, some still carry cash) to transact… Well, that final frontier of the commerce experience is also changing, and fast.
The English language can be quite peculiar at times, especially with so many words sounding alike but having different meanings. Consider this sentence: I wonder whose dog is the one who’s constantly leaving little presents on my lawn. When reading it, you can easily see the difference between whose and who’s but it’s not so obvious just hearing it. To help you know which one to use when, I’ve included some definitions and examples of whose and who’s below.
“To apostrophe or not to apostrophe?” that is the question. (Wait, I think I just verbed a noun there. Actually, I was checking to see if anyone was paying attention to Grammar Guide 7: Nouns Gone Wild.) Anyway…if you’re wondering whether to use it or it’s, here is where you’ll find the answer. Following are the meanings and some examples of its and it’s.
Sometimes I feel like “you’re” may be one of the least-used contractions out there, but that’s not because people aren’t saying it or meaning it. It’s because they’re not using it correctly in type. The rampant use of “your” when people mean “you’re” makes me wonder if the latter may someday be lost from the English language, forcing us to rely only context to understand what the writer actually meant.
There, there now, nearly all of us are guilty of accidentally using the wrong word from time to time. Recently, I saw someone post a rant on a friend’s Facebook wall about how people needed to “get a clue and at least make sure there grammar was correct.” Oh boy. Pot, meet kettle. So, in the interest of helping this poster make his point, the following are the correct meanings of they’re, their and there, complete with some helpful examples.