Should your company have a mobile website?
I recently received an email from one of our partners, a digital marketing software company, that delivers software for targeting and personalization. The message: “Increase leads and increase conversion by 30%!”
During the “Dot Com Boom,” eCommerce was all the rage. Every brand was scrambling to build an eCommerce site, with some outrageously expensive vendors chomping at the bit to help them out. Major players – such as ATG, IBM, Microsoft and BEA – offered varying flavors of eCommerce solutions. For example, ATG’s strong personalization and targeting capabilities were pitted against IBM’s infrastructure play. At the same time, Web Content Management vendors – such as Interwoven, BroadVision, Vignette and others – found traction in key markets. Vignette focused heavily in publishing, while Interwoven leveraged their decoupled architecture to integrate with the big eCommerce vendors. Services firms had soaring digital practices, with eCommerce dominating the landscape. I was personally involved with implementations for brands ranging from Walgreens to American Airlines to AT&T Broadband and many others.
Then, the bubble burst…
Unfortunately, the heightened level of security at airports and general level of paranoia that pervades all travel-related experiences has had precious little impact on a long-standing condition of mine: absent-mindedness. Many people out there suffer from the same affliction I do. Good upstanding citizens, professional people who are capable of running businesses, remembering all forms of useful information, but can’t ever seem to remember where they left their keys.
Well, in one instance, this particular peccadillo of mine led to an interesting situation.