Recently, I attended the Tridion 2011 Partner Delta Training. In addition to GUI enhancements and integration with Smart Target, the content manager (CM) and content delivery (CD) have gone through some “under the hood” rework. Integrations with mobile engagement and the new, sleek online marketing explorer interface gives marketers and content strategists solid multi-channel plug-ins.
SDL Innovate 2011 Santa Clara, CA—Having recently attended the SDL conference, one of the keynote speakers—Toby Bell, VP at Gartner Research— presented “Online Channel Optimization” which captivated the audience for two hours while he presented best practices and new research studies.
SDL Tridion acquired eCommerce marketing company Fred Hopper (www.fredhopper.com) in January 2010. For the past year, SDL has been working on integrating Fred Hopper into it’s Web Content Management (WCM) system, better known as “Smart Target”.
