You Don’t Understand How Big Mobile Really Is
If you did, your company would put other web initiatives on hold and scramble to launch the best mobile experience for your industry.
With mobile smartphone use growing at such an astounding pace, I’m constantly amazed that there are still so many top-tier companies that do not have a dedicated mobile website experience. I believe that this rapid growth seems to be outpacing many IT and marketing executives’ ability to digest and grasp how mobile is going to drastically affect their business growth – particularly in the consumer space.
With mobile, the year 2012 will be a unique parallel to 1996-97, when many industry titans were caught with their pants down by the speed at which web use grew, and were unable to launch a compelling website faster than their competitors.
