SDL Tridion 2011 Partner Training
Recently, I attended the Tridion 2011 Partner Delta Training. In addition to GUI enhancements and integration with Smart Target, the content manager (CM) and content delivery (CD) have gone through some “under the hood” rework. Integrations with mobile engagement and the new, sleek online marketing explorer interface gives marketers and content strategists solid multi-channel plug-ins.
- The online marketing explorer is not replacing SDL’s communication stats (Comm Stats) plug-in. However, we learned that it was built to track the success of campaigns by measuring new events and web ads (i.e., Google ads and click-throughs).
- For mobile integration, SDL Tridion has chosen Netbiscuits as their mobile partner. Netbiscuits (http://www.netbiscuits.com) is a cross-platform cloud software service focusing on mobile devices. Their customers include eBay, CBS and MTV.
A couple of technical enhancements shown in the training included a customized UI, open data protocol and single sign-on support.
- The customized UI sample we got to use included icons in the CMS toolbar, allowing us to promote content to our social media networks with one click. Another way to extend the UI customization could be to extend and enrich the current content status tags—especially for workflow, publishing and localized content.
- Open data protocol allows for filtering results on properties, which includes different levels of the query. This new feature gives technical teams the flexibility to extend filtering results without ever having to access the UI of Tridion. In addition, it is a perfect way to get information about dynamic content and pages. You will be happy to find SDL Tridion on the open data protocol list of producers: http://www.odata.org/producers
- Single sign-on (SSO) support can be configured in a custom authentication schema within Tridion 2011. With the new enhancements to the CD, this makes configuration on the delivery side more manageable and less customized, giving customers flexibility when defining their technical specifications for SSO protocols.
Tridion 2011 has been making its way to many new customers—including Fidelity Investments and American Express—who are taking full advantage of the new “under the hood” functionality from both a business and technical point-of-view.
